{"id":12405,"date":"2026-08-31T09:12:27","date_gmt":"2026-08-31T07:12:27","guid":{"rendered":"https:\/\/ginkels.nl\/getting-your-salon-ready-for-fall-7-tips-for-beauty-professionals\/"},"modified":"2026-08-31T09:12:27","modified_gmt":"2026-08-31T07:12:27","slug":"getting-your-salon-ready-for-fall-7-tips-for-beauty-professionals","status":"publish","type":"post","link":"https:\/\/ginkels.nl\/en\/getting-your-salon-ready-for-fall-7-tips-for-beauty-professionals\/","title":{"rendered":"Getting your salon ready for fall? 7 Tips for beauty professionals"},"content":{"rendered":"

Preparing your salon for fall actually starts before the first autumn leaves begin to fall. Summer has barely ended, and the salon\u2019s schedule is already starting to fill up again. Clients are returning from vacation, their skin has been exposed to the sun for a while, and before you know it, the holidays will be here again. <\/em><\/p>\n

Fall is therefore not a time to sit back and wait. If you take a close look at your treatments, inventory, scheduling, and communication now, you\u2019ll head into the new season with much greater peace of mind. With these 7 tips, you can prepare your salon for fall and winter\u2014and make the most of the opportunities this season has to offer! <\/em><\/p>\n

Tip 1. Take another look at your customer’s needs <\/strong><\/h2>\n

The transition from summer to fall is a great time to reassess your skincare routine and advice. After summer, the skin faces different conditions than it does during the warmer months. Sun, heat, and fresh air give way to cold, wind, and dry, heated air. That also affects the skin.<\/a><\/p>\n

But that doesn’t mean that every skin type has the same needs. That’s exactly why this is a good time to take another look at the skin during treatments. Ask yourself: What does this client need right now?<\/strong> <\/p>\n

Perhaps the skin has simply become dehydrated. Another customer may need more intensive care or may want to start a skin improvement program<\/strong><\/a>. By tailoring your advice to what you actually see and feel, you provide more personalized advice while demonstrating your expertise. <\/p>\n

Fall is also a good time to sit down with your client and review her skin care goals. What does she want to work on in the coming months? What does she want to improve, and which treatments or products can help her achieve that? <\/p>\n

So don’t view the transition to the new season as simply a reason to switch products, but as an opportunity to take another look at what your customer and her skin really need.<\/p>\n

Tip 2. Give your treatment menu an fall update <\/strong><\/h2>\n

You don\u2019t have to completely revamp your treatment menu as soon as the season changes. Instead, take a critical look at what you already offer. Which treatments best meet your clients\u2019 skin needs during the colder months? Which treatments might deserve some extra attention? And where can you turn a small adjustment into an attractive new concept? <\/p>\n

For example, you can give an existing facial treatment a temporary fall-themed twist. Focus on intensive care, hydration, or skin improvement, and give the treatment an appropriate name and look. Relaxation can also take center stage during this time of year. It\u2019s getting colder and darker outside, while your client can come inside to unwind for a moment. <\/p>\n

When considering this, think beyond just the treatment itself. What does your customer want to experience, feel, or achieve?<\/strong> She doesn\u2019t book a facial because it lasts 60 minutes. She wants to see visible improvements in her skin, take a brief break from the hustle and bustle, or treat herself to a moment of self-care. Make sure that\u2019s exactly what comes across in the name, look, and messaging of your fall treatments. That way, you can prepare your salon for fall without completely overhauling your entire treatment menu. <\/p>\n

Tip 3. Check your inventory and make smart choices <\/strong><\/h2>\n

A busy salon is exactly the time when you don\u2019t want to find out that your favorite product is out of stock. Having a good inventory is a key part of preparing for the fall. Take a look at your products, retail assortment, and all other salon supplies<\/strong><\/a> you use every day. But don\u2019t just focus on what\u2019s running low. <\/p>\n

Which products are selling well? Which products have been sitting unused on the shelf for months? And which products complement the treatments you want to highlight this fall? <\/p>\n

You certainly don\u2019t have to stock up on a large quantity. A smaller selection of products that you fully stand behind is often much more effective. Choose a few products that you know well, enjoy using yourself, and can recommend with confidence. If you can enthusiastically explain why a product is suitable for a particular skin type or treatment, it will be much easier for your customer to make a good choice. <\/p>\n

A well-planned fall product lineup isn’t about having more products on the shelves, but about having the right products at the right time.<\/p>\n

Tip 4. Turn your treatment recommendations into a home routine <\/strong><\/h2>\n

A good treatment doesn\u2019t end the moment your client walks out of the salon. Home care is especially important to emphasize again in the fall. Outdoors, the skin is exposed to cold and wind, and indoors, to heated air. As a result, a routine that worked well in the summer may suddenly become less effective. So during your treatment, take another look at what the skin needs and discuss this with your client. <\/p>\n

So use your treatment as a starting point for a conversation. Explain what you see and why you might be adjusting your recommendations. For example, does the skin need more hydration or nourishment? If so, show your client which products are suitable and how they can use them at home. Above all, keep it practical. A simple routine that someone can stick to every day is much more valuable than a bathroom full of products that are hardly ever used. <\/p>\n

There\u2019s also a great opportunity there for at-home skincare kits<\/strong>. By combining products in a logical way, you make it easier for your customers to take care of their skin at home. <\/p>\n

The Ginkel’s @Home Boxes<\/strong><\/a> fit perfectly into this concept. Each box contains a complete selection of products that allow your client to continue her skincare routine at home. This way, you don\u2019t have to explain multiple individual products\u2014instead, you provide comprehensive and personalized advice. <\/p>\n

That way, you\u2019re not just sending your customer home with products\u2014you\u2019re also sharing a bit of your professional knowledge<\/strong>. And that\u2019s exactly where a great business opportunity lies. When a customer understands why certain products are a good fit for her skin and routine, she\u2019s much more likely to repurchase them when they run out. <\/p>\n

Tip 5. Start getting ready for the holidays now <\/strong><\/h2>\n

Before you know it, your calendar will be filled with holiday appointments, and customers will be asking for gift cards and gifts. Don’t wait until December to get started. <\/p>\n

Start thinking now about which products or product combinations would make good gifts. Consider a range of budgets and make it easy for customers to choose something. Ginkel’s offers a variety of affordable business gifts<\/strong><\/a> and gift sets<\/strong><\/a> that are perfect as a small gift, a thank-you, or an addition to a treatment. <\/p>\n

Also gift certificates<\/strong> <\/a>are worth highlighting. With them, you\u2019re not just selling a treatment\u2014you\u2019re giving a new customer the chance to get to know your salon right away. So make sure your gift cards are clearly visible both in the salon and online. <\/p>\n

Also, make it easy for your customers to choose something. A beautifully packaged gift set, a treatment that includes a product for home use, or a complete wellness experience often feels more personal than a one-time discount offer. <\/p>\n

And don’t forget the male customers. Consider, for example, the Ginkel’s Men Care Shave & Care<\/strong><\/a> or the Style & Care gift set<\/strong><\/a>. This way, you can make professional grooming products accessible as gifts for partners, fathers, brothers, or friends who might not naturally visit a beauty salon. <\/p>\n

Tip 6. Don’t forget your hands and feet! <\/strong><\/h2>\n

In the summer, feet are visible. In the fall, they disappear back into socks and shoes. But that doesn’t mean the need for foot care goes away. <\/p>\n

Fall is the perfect time to bring foot care back into the spotlight<\/strong>. Closed-toe shoes, cold temperatures, and less attention paid to the feet can lead to dry, rough skin. A more intensive pedicure treatment or an extra pampering session is therefore a great addition to your service offerings. <\/p>\n

The same goes for your hands. Cold outdoor air, wind, frequent hand washing, and dry indoor air can cause your hands to feel dry or rough more quickly. So be sure to include hand and foot care in your fall advice. Consider, for example: <\/p>\n