The demand for professional skincare for men is growing. More and more men are visiting beauty salons or barbershops for facials, skin treatments, or a moment of relaxation. Men’s skin differs from women’s skin in several ways and therefore requires a tailored approach. But what makes men’s skin different, and how can you care for it properly? You’ll find out in this blog.
What is men’s skin?
Men’s skin differs anatomically and physiologically from women’s skin. Due to the influence of testosterone, men’s skin is, on average, about 20 to 25% thicker and contains more collagen. In addition, the sebaceous glands produce more sebum, which often makes the skin feel oilier and leads to enlarged pores, shine, and breakouts more frequently.
At the same time, men’s skin is subjected to daily mechanical stress from shaving. This can temporarily disrupt the skin barrier, which can lead to redness, irritation, and sensitive skin.
Effective men’s skincare therefore focuses on cleansing the skin, supporting the skin barrier, and maintaining a healthy moisture balance.
How can you tell if it’s men’s skin?
Although every person’s skin is unique, men’s skin often exhibits the following characteristics:
- A thicker and firmer skin texture.
- Increased sebum production.
- Enlarged pores.
- Increased risk of blemishes and acne.
- Irritation or redness after shaving.
- The first signs of skin aging often appear later in life, but become noticeable more quickly once they do appear.
A professional skin analysis helps determine the skin’s condition and tailor a treatment to the skin’s specific needs.
Why does men’s skin require different care?
The differences between men’s and women’s skin are largely determined by hormonal factors.
Key factors include:
- Higher testosterone levels stimulate sebum production.
- The skin contains more collagen and is therefore thicker.
- Daily shaving puts a strain on the skin barrier.
- Enlarged pores make the skin more prone to clogging.
- Exposure to UV radiation and air pollution accelerate skin aging.
By taking these characteristics into account, the skin can be effectively cared for and protected.
Why is men’s skin care important?
Even when men’s skin shows few signs of problems, a good skincare routine is essential for keeping the skin healthy. Due to higher sebum production and the daily strain of shaving, the skin needs products that cleanse, moisturize, and support the skin barrier.
Proper care helps to:
- to remove excess sebum and impurities;
- to support the skin barrier;
- to provide long-lasting hydration to the skin;
- to reduce irritation after shaving;
- to improve skin texture;
- to help slow down premature skin aging.
What ingredients are good for men’s skin care?
Men’s skin requires ingredients that cleanse, moisturize, and support it without throwing it out of balance.
- Matrixyl® is an advanced peptide complex that stimulates the skin to support the production of its own collagen and other extracellular matrix components. Peptides act as signaling molecules that help the skin maintain its structure. As a result, Matrixyl® contributes to firmer skin, improved elasticity, and a visible reduction in fine lines and wrinkles.
- Aloe vera contains a wide range of polysaccharides, amino acids, vitamins, and minerals that contribute to the skin’s hydration and comfort. The polysaccharides help retain moisture in the epidermis, while bioactive components support the skin’s natural healing process. In addition, aloe vera has a soothing effect, making it particularly suitable for skin that is regularly irritated by shaving.
- Shea butter is rich in essential fatty acids, such as oleic acid and stearic acid, which help replenish the intercellular lipids in the skin barrier. This reduces transepidermal water loss (TEWL) and helps the skin stay better hydrated. In addition, shea butter contains natural antioxidants and unsaponifiable components that help maintain supple, resilient skin.
- Panthenol (provitamin B5) is converted in the skin into pantothenic acid, an essential building block for cellular metabolism. It supports the epidermal barrier function, promotes the skin’s natural healing process, and reduces transepidermal water loss (TEWL). In addition, panthenol has skin-conditioning and soothing properties, which help reduce irritation and redness—for example, after shaving—and make the skin feel more comfortable.
This combination of moisturizing, nourishing, and skin-improving ingredients supports men’s skin and helps keep it healthy, supple, and balanced.
Facial Treatment for Men’s Skin (for Professionals)
For salons and skincare professionals, men’s skin requires a treatment focused on deep cleansing, hydration, and skin improvement. Due to higher sebum production, larger pores, and the daily strain of shaving, a targeted approach is essential.
The GINKEL’S MEN Care line has been specially developed for men’s rugged skin. The products cleanse, moisturize, and soothe the skin while supporting its structure and addressing the first signs of aging.
Sample Treatment Protocol for Professionals in 5 Steps
A skincare routine for men is easy to establish and supports the skin step by step.
Step 1: Cleaning
Start the treatment with a cleanser that best suits your skin’s needs.
Classic Cleansing Use our Multi-skin Cleansing Milk or Tonic for gentle daily cleansing suitable for all skin types.- Deep Cleansing
Choose the AHA Cleansing Tonic for a more intensive cleanse that removes dead skin cells and refines the skin’s texture.
: A Refreshing CleanserMen Face Wash Foam gently cleanses the skin, leaving it feeling fresh and comfortable.
Step 2: Exfoliation
Apply the Men Face Scrub to damp skin and massage it in with light, circular motions. The combination of natural exfoliating particles and AHAs removes dead skin cells and supports natural cell renewal. Shea butter, coconut oil, and jojoba oil nourish the skin and help support the skin barrier.
Step 3: Eye Cream
Apply the Men Eye Cream around the eyes and on areas that need extra care. Shea butter, Sepilift™, and Haloxyl™ (which reduces dark circles and puffiness around the eyes) intensely moisturize the skin, support skin firmness, and help reduce the appearance of dark circles and fine lines.
Step 4: Mask
Apply the Men Face Mask generously with a mask brush. Let the mask sit for 15 minutes, then remove it with lukewarm water and sponges or a compress cloth. Thanks to aloe vera, shea butter, jojoba oil, and Matrixyl®, the skin is intensely nourished, hydrated, and supported in maintaining its firmness.
Step 5: Face Balm
Finish the treatment with the Men Face Balm. This 24-hour moisturizer with aloe vera, glycerin, Matrixyl®, and shea butter provides long-lasting hydration and helps protect the skin from dryness. Panthenol and xylitol support the skin barrier and contribute to a healthy, supple appearance.
Also give customers the opportunity to continue this routine at home with the @Home Box. This package includes a cleansing foam, eye cream, and face balm all in one. This way, your customers can work step by step at home to maintain healthy skin.
Common Mistakes Regarding Men’s Skin
Men’s skin can also become unbalanced due to an improper skincare routine.
- Clean the skin using only water or shower gel.
- Do not use moisturizing facial products.
- Shaving without properly caring for the skin before and after.
- Using products that dry out the skin.
- Failing to adequately protect the skin from UV radiation.
Proper skincare for men revolves around a combination of effective cleansing, hydration, and support for the skin barrier. By choosing products tailored to the specific characteristics of men’s skin, you can effectively support the skin. Whether in the salon or at home, this forms a strong foundation for healthy, fresh, and well-cared-for skin.

