Father’s Day… an opportunity for your salon that you can’t afford to miss!
Father’s Day is celebrated on the third Sunday of June. While men used to be almost never seen stepping foot in a salon, we’re seeing more and more men finding their way to beauty salons. If you’re fully committed to this, Father’s Day is a great time to welcome men to your salon. For example, put together a Father’s Day package or treatment, partner with a men’s clothing store in your area, and let everyone know on social media that your salon is all set for Father’s Day! We’ve already put together a men’s treatment for you:
Intake & Skin Analysis
An intake consultation with a skin analysis is essential for starting a successful treatment. This allows you to thoroughly assess whether there are any contraindications that might require adjustments to the treatment and to tailor the treatment to the client’s preferences.
Cleaning
Start the treatment with the Men Care Face Wash Foam. This mild, soap-free cleansing foam with panthenol and green tea gently removes dirt and excess sebum and is suitable for daily facial cleansing.
Deep Cleansing
Men’s skin is, on average, 20% thicker than women’s skin and contains more sebum. That’s why it’s important to use a good scrub or peel when treating men’s skin. The Men Care Face Scrub is a hybrid scrub that contains both coarser plant-based exfoliating granules and a mild dose of glycolic acid. It is an effective product for removing dead skin cells and deeply and intensively cleanses and refreshes the skin.
Removing Impurities
In the previous step, you’ve already prepared your skin for this step. The male hormone testosterone causes men’s sebaceous glands to produce more sebum, which makes men’s skin oilier than women’s. This, in turn, often leads to the formation of more comedones and pustules.
Using a sterile needle , you can easily remove pustules and comedones if necessary.
Relaxation
After removing impurities, it’s nice for the client to enjoy a wonderfully relaxing facial massage. In our product line, you’ll find Neutral Massage Cream. This cream is specially formulated for facial massages and is suitable for all our facial treatments for both men and women. A facial massage also stimulates blood circulation in the skin, which in turn is a great way to prepare the skin for a facial mask.
Moisturizing
Men’s skin actually always needs hydration and nourishment. No wonder! Shaving, among other things, takes a toll on men’s skin, and outdoor work often causes the skin to quickly lose moisture and suppleness. A special mask with hydrating and nourishing properties is a must. Ginkel’s Face Mask for Men also contains the necessary active ingredients to combat premature skin aging—because men want to age gracefully, too!
Conclusion
After removing the mask, it’s time to wrap up the treatment. Apply a slightly generous amount of Face Balm for Men and massage it into the skin using a light, gentle enfleurage technique. If your client has a beard, you can apply the beard oil at this point. Just a few drops of oil are enough to care for and nourish both the beard hair and the skin underneath. Finally, you can provide the client with some skincare advice and, if necessary, recommend the right products for use at home.
Here’s a quick rundown of all the tips and facts:
– Men’s skin is, on average, 20% thicker than women’s skin, so it’s important to cleanse and exfoliate the skin thoroughly.
– Due to testosterone, men often have oilier skin than women and are more prone to breakouts.
– Men’s skin contains more collagen, elastin, and fatty tissue, which means wrinkles form more slowly than in women. Once wrinkles do become visible, however, they often progress more rapidly.
– Many men’s treatments are purchased by a partner and given as gifts for Father’s Day or a birthday. Take advantage of this with special gift cards for men.
– Our product line also includes a great, complete Start Box for Men with all the essential products for home use. An ideal gift for Father’s Day or a birthday.
