A gift for your client? That’s nice, of course. But maybe you’re also wondering: Is it really necessary to spend money on something I’m just going to give away? We think so. A business gift is more than just a nice gesture. It’s a simple way to show your clients that you appreciate them, keep your salon in the spotlight, and give clients an extra reason to come back. So don’t think of it as an expense, but as an investment in your customer relationship. Even in tough economic times. Why? Read on below.
A small gift with great value
Your client doesn’t just visit you once. A regular client comes in for a treatment every six weeks, on average. Over the course of a year, that adds up to a lot of interactions, treatments, and revenue. That’s exactly why it’s worth going the extra mile every now and then. A small token of appreciation shows them: thank you for choosing my salon. And it doesn’t have to be a big or expensive gift at all. Even a small, well-chosen gift can create a positive memory of your salon.
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Show your customers that you value them
Every customer enjoys receiving a gift—especially when it’s clear that you’ve chosen it with care. A small corporate gift is an easy way to show your appreciation—for example, at the end of the year, around the holidays, or after a special service.
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Stay top of mind with your customers
Of course, you want your clients not only to leave satisfied today, but also to think of your salon again in a few weeks. A small gift helps with that. For example, give them a mini version of a product they can use at home. Every time the client uses the product, your salon comes to mind again. This way, you maintain contact even outside the salon.
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One more reason to come back
A promotional gift can also be used strategically to encourage a follow-up visit. For example, include a coupon for a treatment during a less busy time. Or offer a voucher for a small upgrade at the next appointment.
That way, your gift becomes not only a thank-you, but also a an additional opportunity to connect with your customer.
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Introduce customers to products
A miniature product is a great way to introduce customers to something new. For example, include a hand cream, shower gel, or other personal care product. Do they like the product? Then they’ll be more likely to purchase a larger size. Your promotional gift can thus also help boost sales of products in your salon.
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It doesn’t have to be a big budget
A business gift doesn’t have to cost you hundreds of euros. Set aside a small budget throughout the year. For example , set aside €0.50 or €1 per treatment for business gifts. By the end of the year, you’ll have built up a sum that you can use to buy gifts. This way, the purchase feels less like an extra expense, and you can decide in advance how much you want to spend. Plus, the client is essentially paying for their own small gift, and you don’t have to make a separate investment because you’ve already saved up the money!
Here’s how to make your corporate gift even more special
With a few simple touches, you can make even a standard gift much more personal.
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Make it personal
A handwritten card or a short personal message makes the gift just a little bit more special. You don’t have to write a long message. A simple greeting like “Happy Holidays” can be enough. If you have a lot of different customers, you could also limit this to your regular customers as a way to show them extra appreciation. -
Choose something that suits your salon
Go for a product that aligns with your treatments and clients. For example, a skincare product that can be used at home isn’t just a nice gift to receive—it also complements the beauty salon experience. -
Use it as an extra sales opportunity
Things might slow down a bit at the salon after the holidays. This is a great time to make smart use of your promotional gift. For example, add a gift certificate or offer a free upgrade on their next treatment, valid during a quieter period. This way, you’re not only giving your client something nice to take home, but also an extra reason to book another appointment soon. A small gift that can help fill up your schedule. -
Start early
Don’t wait until right before the holidays to do your shopping. By ordering your corporate gifts early, you’ll have plenty of time to wrap them and personalize them. -
Go social
Is your December schedule not quite full yet? Then use social media to give your clients that little extra nudge. For example, announce that every customer who books a treatment in December will receive a nice surprise. A little extra incentive can make all the difference and also helps bring your salon back into the spotlight. This way, you turn your promotional gift into not just a thank-you, but also a smart way to encourage more appointments.
Time to stock up
Every year, Ginkel’s Cosmetics offers a unique selection of affordable cosmetic items that are perfect for giving as gifts to salon clients during the holiday season. Think of lovely hand creams, guest soaps, shower gels, and other personal care products. Pair them with pretty wrapping paper, foil, or a ribbon to easily turn them into a personalized gift.
Would you like to surprise your customers this year, too? Then check out the promotional gift selection from Ginkel’s Cosmetics and place your order in time.
